Due to a notable growth of interest in sport climbing in Japan, IFSC Secretary General Debra Gawrych and IFSC Marketing & Communications Director Anne Fuynel traveled to Japan on Friday to meet with broadcasters, sponsors, TV rights and marketing agencies.
Meetings were held in Tokyo with IFSC rights-holder Synca Creations, Japan Airlines, IFSC new partner, and IFSC marketing agency in Japan, HDY, Hakuhodo. Among the topics discussed was the promotion of sport climbing in 2018.
IFSC Vice-President Sport/Events Kobinata Toru also met with the Secretary General and the Marketing & Communications Director, to work on various topics including sport presentation and Tokyo 2020.
Finally, the Japan Bouldering Cup also took place last weekend in Tokyo, offering the IFSC representatives the opportunity to watch elite sport climbing athletes from Japan, soon to compete in the IFSC World Cups of 2018.